What We Do

Penny Appeal's way of doing charity is simple and has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help the poor and needy by donating just a few pennies each day.

"We take small change and make a big difference with it."

All our projects are carefully constructed and designed to be accessible and effective. They are a blend of emergency support, short-term relief and longer-term sustainable interventions. This multi-focus approach means we can save lives immediately, improve situations in the coming days and weeks, and transform communities for years to come, always giving desperate people the support they need depending on their situation.


Zakat, a key pillar of faith and a spiritual duty incumbent upon Muslims who can afford it, is full of fruitful benefits. This is an obligation that offers the giver - and receiver – great blessings and immense reward. Zakat purifies one's wealth and is an opportunity to give to the less fortunate at least annually. Donate your Zakat through Penny Appeal, safe in the knowledge that it will be used where it is most needed. Be the reason for improved livelihoods. Be the reason for the beautiful smiles on the less fortunate.



Reliable access to safe, clean water means that drinking, cooking, washing, watering crops and animals and making wudu no longer pose a risk of illness. This allows those less fortunate a chance to break free from poverty and transform their lives for years to come. By providing access to clean, safe drinking water—as well as sanitation and hygiene education—you can promote educated and healthy societies



The aim of the Feed Our World programme involves both, short-term and long-term interventions. Providing meals helps relief the immediate hunger crises in the world, but ultimately, Penny Appeal's objective is to establish sustainable food projects that reduce the dependency of hunger struck countries on immediate food aid. Each year, Feed Our World provides millions of life-saving, nutritious meals to the poor and needy. These meals help combat hunger poverty in crisis-hit countries across Asia, Africa and the Middle East.



Many orphans fall prey to petty crime, child labour or human trafficking. The legacy of being orphaned can be poverty, crime and extreme trauma. But the legacy of being OrphanKind? That’s a legacy of a child overcoming the odds, being loved and cared for and building a better future for themselves and their communities. When you support an orphan with OrphanKind, you will change a child’s life forever, and gain Sadaqah Jariyah – ongoing rewards – throughout your life and in the Hereafter.



We provide humanitarian assistance and relief in the context of disasters, conflict and other emergencies. When families are caught up in conflict, or cut-off by natural disasters, working quickly and efficiently to bring help to where it's most needed, when it is most needed. When you donate to our Global Emergencies Fund, you ensure that when disaster strikes, we can get to work immediately by providing water, food and shelter to survivors.



We want to help as many poor and needy people around the world as we can, including those in our own communities here in the Australia. We have carefully developed our At Home campaign to offer much-needed support to the most vulnerable in our community. We chose to focus on providing food at soup kitchens and food banks and offering counselling to survivors of domestic violence as these are two key issues where we can make a big impact.